Campaign "A New Library for Charles City County."

One of the greatest joys that I have as a photographer is to be a part of a project such as this that truly does make a difference in people's lives in the end. This is an ongoing campaign done for Charles City County for the purpose of raising the necessary funds needed to build a library for its residents. From the books and furniture to the residents eager to learn, Charles City County has everything that it needs for a fully functioning library except for a building to call home. It's up to us all to help them to make that happen.

We arrived at the location at around 6:30am and by 7 the sun was coming up. Despite our first scheduled photo I felt that the light was just too perfect to pass up the opportunity to get our hero shot that was actually scheduled for the end of the day instead of the beginning. Turns out it was a good call. This was our cover shot for the campaign's book.

The idea was to present a visual representation, with a somewhat surreal and playful twist, of what the Charles City County Library would look like without a building to house it.

We wanted to create real scenarios with spontaneity that could easily take place in this proposed library and show our viewers what that might look like without the necessary monetary contributions.

Every great library has storytime for the kids. This one was no exception. In all honesty, the more I look at this shot the more I wish I could have experienced storytime in the middle of a field in kindergarden.

We did eight portraits such as this one of different residents of the area that would be directly impacted by a library. They were all asked to write down a couple of sentences about "what a library in Charles City County" would mean to them.

Here are a few "behind the scenes" shots of our production for the Charles City County Library Campaign.

This Campaign was conceived and art directed by Morgan Porter

No comments: